webinar
Changing the way we move is not just about providing new transport options: it is also about understanding what drives our everyday choices. Looking at ongoing initiatives in different EU cities, this webinar explores behavioural change as a key element in the transition towards more sustainable mobility, with a particular focus on how younger generations can be engaged and empowered to rethink their habits. Data is crucial in this sense: how it can help us better understand mobility patterns, make our choices more visible, and support new ways of encouraging and measuring change. Through experiences from different contexts, we will discuss how people, data and technology can work together to shape healthier, more sustainable and more conscious mobility behaviours.
