Regeneration and Optimization of Cultural heritage
in creative and Knowledge cities





Urban Lab is linked third party of the City of Torino within the framework of the ROCK project, financed by the Horizon 2020 program, which aims at developing an innovative, collaborative and circular systemic approach for regeneration and adaptive reuse of historic city centres. 

ROCK goal is to transfer the Role Model cities’ blueprint to the Replicator cities, adopting a cross-disciplinary mentoring process and defining common protocols and implementation guidelines. ROCK aims at delivering new ways to access and experience Cultural Heritage ensuring environmental sound solutions, city branding, bottom-up participation via living labs, while increasing liveability and safety in the involved areas. ICT sensors and tools support the concrete application of the ROCK principles and an interoperable platform is set to enable new ways to collect and exchange data to facilitate networking and synergies. The added value is the combination of sustainable models, integrated management plans and associated funding mechanisms based on successful financial schemes and the promotion of industry-driven stakeholders’ ecosystems. Main expected impacts deal with the achievement of effective and shared policies able to: accelerate heritage led regeneration, improve accessibility and social cohesion, increase awareness and participation in local decision making process and wider civic engagement, foster businesses and new employment opportunities. Involving 10 cities, 7 Universities, 3 networks of enterprises, 2 networks of cities and several companies and development agencies, a foundation and a charity, ROCK is able to catalyze challenges and innovative pathways across EU and beyond, addressing cultural heritage as a production and competitiveness factor and a driver for sustainable growth.


total budget of the project

10.595.440,04 €

financing program

Horizon 2020

lead partner

City of Bologna


City of Torino, University of Bologna, City of Lisbon, City of Lyon, City of Cluj-Napoca, ARIES, University of York, EUROCITIES, ICLEI, Nowhere srl, Grupo TASO, City of Skopje, Corvallis Spa, Urbasofia, DFRC, ACCIONA, Athens Development and Destination Management Agency, Julie’s Bicycle, Virtualware, Fondazione Fitzcarraldo, Greenbiz, City of Vilnius, University of Vilnius, Athens School of Fine Arts, University of Lisbon, City of Liverpool, City of Eindhoven, Confindustria Servizi Innovativi e Tecnologici, Eindhoven Technical University, University of Skopje; Viabizzuno

project duration

44 months (may 2017 - december 2020)


related contents


urban lab

piazza palazzo di città
10122 torino

orari di apertura

dal mercoledì al venerdì dalle 14 alle 19
sabato dalle 11 alle 19

ingresso libero

L’ingresso è libero alle mostre e agli eventi

come raggiungere urban lab

Tram: 4
Autobus: 11, 19, 27, 51, 57


+39 011 553 79 50


urban lab

piazza palazzo di città
10122 torino

opening hours

from Wednesday to Friday from 2pm to 7pm Saturday from 11am to 7pm

free entry

Access is free for all exhibitions and events

come to urban lab

Tramway: 4 Autobus: 11, 19, 27, 51, 57


+39 011 553 79 50